Digital wall media is a outdoor promotion and branding media.
It is a replacement for traditional hand wall painting.
Overcomes limitation of hand painting regarding execution time ,costing , any type of text, graphics can be digitally printed , which cannot be done by hand painting.
No fabrication mounts , Installation on pre existing surface.
No maintenance once installed ,as it merges with the installed surface itself.
Most effective to penetrate in tier 2 , tier 3 markets where other media(flex , vinyl)is nowhere in regards to installation , maintenance , cost , and execution time.
Life of media is from 12 months to 36 months.
100% Bio Degradable
Non Toxic Chemical Inert
No need of over coating for printing surface
Compatible for Solvent printer
Eco Solvent Printer
|Size: 20 feet x 10 feet||Size: 20 feet x 10 feet|
|Hording Rent Approx: Rs. 5000/- pm*||Wall Media Approx Cost (Includes Media, Printing, Installation etc.): Rs. 25 - psf*|
|Media Cost: Rs. 1600/-|
|For one year cost: Rs. 60000/- + Rs. 1600/-||Minimum Life: 1 Year|
|Total Cost for One Year: Rs. 61600/-||Total Cost for One Year: Rs. 5000/-|
*The above cost may the vary case to case.
|Particulars||OOH Media||Wall Media|
|Visibility||Visibility restricted in particular area||Covers each and every pocket i.e. remote area also|
|Fabrication/Infrastructure||Required||No Need of Fabrication|
|Cost||Approx 10 times more that Wall Media||Approx 1/10th compared to OOH|
|Life||Limited Period||Long Life|
|Size Variation||No choice for customer||Yes, Customer can decide size|
Wall media can be installed in every nook and corner of target villages.
Once installed , wall media cannot be teared or peeled off like vinyl and flex , thus no maintenance.
After installation the exposed walls in target location continuously hammers the message for more than a year. Which makes a huge difference.
Wall media is more Impactful than any other OOH media such as flex hoarding , PVC vinyl etc.
Generally done in tier 2 and tier 2 region which includes small towns , Taluka , villages and remote settlements.
The target population is spread widely all over the region , as compared to tier 1 where , large target population is concentrated in a single geographical location.
Eg. Kolhapur and Amravati population spread.